Mood Board.

The mood board which I created using PowerPoint was made using images which I found represented the lyrics of the song 'Leaving'. It also includes clues and gestures of what could be included in the music video.

The image in which the couple are holding hands represents the relationship in which the actress looks back on, reminding her of the positive times she shared with her partner before things turned bad. I thought of including a small montage of the partner and my actress at some point in the video, to give our audience an insight to what her life used to be like compared to what it is now as this relates to the song and why she's leaving. 
The image of the crying baby is a reflection of the gestures I'm going to include within the video as the lyrics say 'me and my boy we're leaving', so thought this would be an appropriate representation as i was thinking of casting a baby in the video, or having baby related items to show that there is a child involved. 
The image of the crying eye is meant to reflect the persona of the main actress and what she is feeling throughout the video and the type of character she is supposed to be portraying. As she is meant to be going through and emotional break-up, i thought it was important to

Lyrics - Emerald Jones

Leaving – Emerald Jones

I don’t wanna be the one

 to have to cut these ties, every other way I have tried,

I don’t wanna be the one, to have to walk away, but its now or its too late

its too late, its too late, too many mistakes.

baby I cant be the one to stay,

breaking every day,

oh boy that’s why I’m leaving,

and baby I cant be the one to lose,

and if I have to choose, me and my boy were leaving.

I don’t wanna be the one,

To have to tell our child, that’s daddy’s gone away for a while

 and I don’t wanna be the one, to wipe tears from his face,

knowing that you’re the real disgrace,

a disgrace, a disgrace, too many mistakes.

baby I cant be the one to stay,

breaking everyday, oh boy that'Proxy-Connection: keep-alive
Cache-Control: max-age=0

why I’m leaving,

and baby I cant be the one to lose, and if I have to choose,

me and my boy we’re leaving.

Baby I cant be the one to stay,

Breaking everyday, oh boy that’s why I’m leaving,

And baby I cant be the one to lose, and if I have to choose,

Me and my boy we’re leaving.

I cant be the one, to save you heeeeey,

And I cant be the one, to take you theeeere, heeeeeey.

Baby I cant be the one to stay,

Breaking every day, oh boy that’s why I’m leaving,

And baby I cant be the one to lose, and if I have to choose,

Me and my boy were leaving.

Baby I cant be the one to stay,

Breaking every day, oh boy that’s why I’m leaving,

And baby I cant be the one to lose, and if I have to choose,

Me and my boy were leaving.

Ohhhh, ohhhhh, ohhhhh, ohhhhhh

Research & Planning.

Goodwin's music video Analysis

1.) Music videos demonstrate genre characteristics (e.g. stage performance in rock video, dance routine for boy/girl pop band)

I think this supports Goodwin's theory as Nsync was a popular boy band in their time era, therefore could gain and retain the attention of their target audience. You can see that this video was filmed in the 90s era by the way their dressed and styled. Their all wearing tight tops, jeans and bomber jackets which coordinate to represent that their in a boy band. The structured routines in this video also follow Goodwin's theory of the dance routines.

2.) There is a relationship between lyrics and visuals (either illustrative, amplifying, contradicting)

This video 'Cheers' is mostly made up of performance-based footage from different clips of Rihanna's tour, which have been combined to show her generally having a good time, partying with fellow celebrities and seeing her fans. The lyrics in the song 'Don't let the bastards get you down, turn it around with another round' reflects her free spirit persona which is shown throughout the video. She is clearly promoting positive vibes in this music video and sending the overall message not to take life too seriously.

3.) There is a relationship between music and visuals

This video 'Stacy's Mom' is a narrative based video. The story behind the video is the main boy in the video, falling for his girlfriend's mom, although she thinks it's her that he likes. The video includes fast paced shots which co-ordinate with the music which gives an upbeat feel to the video. There are also some scenes with animations which make the video more comic to watch. The music in the video also takes the audience through the story as the lyrics tend to match the clip being shown.

4.) There is frequently reference to notion of looking (screens within screens, telescopes, etc.) and particularly voyeuristic treatment of the female body

In the video 'Video phone' by Beyonce and Lady Gaga, they are represented as very fierce, sexy women. Many of the shots throughout this video are focused on them dancing sexually, or making sexual gestures, with the camera zooming in on their bodies to ensure the audience focuses on this.

5.) The demands of the record label will include the need for lots of close ups of the artist and the artist and the artist may develop motifs which recur across their work (a visual style)

Lady Gaga is famously known for outdoing the norm and going against what society perceives as normal. Along with her dressing style, her videos follow in the footsteps of being unique and making her audience think outside of the box. They usually follow a narrative story or have a message behind the video which she reveals at the end of each video. She also usually includes a crazy dance routine in her videos which reflects her wacky personality.

 6.) There is often intertextual refrence (to films, tv programmes, other music videos etc.) 

Intertextual reference means that artists include in their lyrics about other celebrities, films or songs that are well known in that era. This music video 'Stupid Girls' by Pink, is one of her most memorable videos as the whole video is clearly about her views and opinions on the new generation of music. The video reflects the lyrics in which it portrays female celebrities of today in a negative light and as bad role models, whilst sending the message to young female teenagers to be themselves and not fall into the pressure of wanting to be what society perceives as 'perfect'.

Auteur Theory

A view of film making in which the director is considered the primary creative force in a motion picture 

It can perhaps be best explained by US film critic and leading proponent of the theory, Andrew Sarris:

'The strong director imposes his own personality on a film; the weak director allows the personalities of others to run rampant.'

To be considered an auteur, a film-maker must have a body of work which can be analysed for ongoing themes and considerations, whether they occur intentionally or unintentionally. One example would be the theme of the distant father in Steven Spielberg's work. In addition to this, an auteur must have a differentiating style, almost instantly recognisable.

One example of a director that could be considered an auteur, Tim Burton's films have a very distinct style, and he often deals with similar themes in his work. In general, the lead character is separated from the norm of society in some way - a misfit. In the character of Edward Scissorhands, this idea is taken to the very extreme: the main character cannot even touch another person. Other examples of this character type include Batman, Beetlejuice, and to a certain extent, Jack Skellington from The Nightmare Before Christmas. Burton's movies also have a distinct style, generally sporting a very Gothic feel. In addition, Burton is known for using stop-motion animation in his films, the prime examples being The Nightmare Before Christmas and Corpse Bride. He is also known for reusing actors and actresses, in particular Johnny Depp and Helena Bonham Carter.