Tuesday, 13 December 2011
Storyboard
Wednesday, 7 December 2011
More Footage Feedback..
The reaction we had to our second round of filming was much more positive this time as the couple we wanted to be in our video were amazing actors. It was an advantage to my group as they are an actual couple in real life therefore were able to transfer their emotions for us to capture on camera, which looked really natural and effective. We also changed our actress for the performance based part of our music video to me, as my group felt that i matched the persona of the singer well.
My group decided we would film the 'love birds' scene in our local park - Highlands, which was convenient for everyone as it was local and we didn't have to travel far for filming, but also if there were any scenes we would need to re-film after we had left, we could always come back with our couple to do so without any hassle. This park is very quite and isolated, so it was easy to film without there being any disruptions or people in the background to ruin the shots we wanted to capture. The atmosphere in which our filming for this scene was set was ideally autumnal - lots of leaves, the sun and a lot of nature, as this reflects passion and romance which refers back to the couple. The contrast of warm colours additionally reflected the happiness of the couple's relationship in the past, but also matched the soft melodies of the song.
We also had various locations in which we had the performance based scenes, me lip syncing for that day - a room with a white background, which i thought was very effective as it contrasted me singing against it which would be more exciting for the audience. Unfortunately, the shots we filmed turned out too dark, we needed more natural light to fill out the room. We also used an electric fan behind the camera to make it look like my hair was being blown in the wind, but the fan was blowing too much, which we didn't realize until we had uploaded our footage onto final cut express. To solve this, we might either edit the shot, or depending on my group's schedule re-film these scenes again ensuring that there's enough light in the room. We had an alternation of filming locations outside and inside, including bedrooms, gardens/parks and pathways which ended up looking visually appealing for our audience as there wasn't too much of one location. We also tried to include lots of shots in our footage such as high angle, low angle, movement shots. We were able to capture many distances and alternating angles as we experimented during filming by filming inside a car, which allowed us to test out any unusual shot ideas we had.
Tuesday, 1 November 2011
Footage.
Sunday, 30 October 2011
The filming process
During filming, we split the role of the director and took it in turns to film the main actress as we wanted to capture a variety of shots in different styles. The part i played was filming the actress when we were on the train towards Camden, in which i was able to get some interesting close up and mid shots of the actress miming along to the song. I wanted the actress to engage with the role properly and to reflect the mixture of feelings that were meant to be shown. I was able to capture some good footage in which the actress is sitting on the train, looking lonely and depressed. The lighting in the background was perfect as it was filmed in the early afternoon, and wasn't too over powering and looked natural and soft, so you could still see the actress' face and capture her emotion. Thinking logically, i filmed in one of the emptiest carriages so that there would be no disruption from the public thinking they would be filmed, or someone accidentally being in the video so that when it came to editing it wouldn't be as challenging or ruin any of the lovely shots captured.

Our actress had low self esteem when doing filming in busy public places such as on the train, and near Camden lock, compared with if we had the original actress we were meant to use as she has previous experience of working within the music video industry would have helped. We also had to teach her the lyrics of the song briefly enough for her to be able to lip sync along whilst on the train to Camden as we didn't have time to give her enough notice for her to thoroughly learn the song.
Friday, 21 October 2011
Filming Schedule
to begin filming the opening scene for the video.
Wednesday 2nd November - Film all the performance based shots of me in various locations - bedroom, garden, park, bathroom etc.
Monday 14th November - Film me seperately in the mirror scene to complete footage gaps.
Monday 21st November
Wednesday 23rd November
Thankfully this ran smoothly and we were able to film !
Risk Assessment of planning & production phase
Risk Assessment
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Safety Procedure
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Driving Vehicle
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Ensured that our
actors wore seatbelts
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Filming Over Bridge
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Protective case for
filming equipment
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Filming In Park
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Protective clothing
for all people on set and for filming equipment
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Filming By Roads
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Wearing protective
footwear, extra precautions
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Wednesday, 19 October 2011
Location, Location, Location & Iconography.
I also watched many videos which had close-ups of butterflies in them, which we wanted to include in our music video as they represented the freedom of the actor/actress. We thought that this would be a good idea to match our song as the lyrics in our song talked about leaving and moving onto better things.
We thought of including the close up shot of a Butterfly to represent the fragility of the relationship, but realised it would be too difficult to catch a close-up like this to include in the video.
Monday, 10 October 2011
Stereotype Representation in Music Videos.
She plays the role of a police woman, who tends to neglect her partner on a regular basis, whilst her partner plays the more feminine role of the stay-at-home wife.
Monday, 3 October 2011
Quest to find unsigned artists
What genres of music would you be most excited to work with?
Inspirational Music Videos.
Tuesday, 27 September 2011
Mood Board.
The image in which the couple are holding hands represents the relationship in which the actress looks back on, reminding her of the positive times she shared with her partner before things turned bad. I thought of including a small montage of the partner and my actress at some point in the video, to give our audience an insight to what her life used to be like compared to what it is now as this relates to the song and why she's leaving.
The image of the crying baby is a reflection of the gestures I'm going to include within the video as the lyrics say 'me and my boy we're leaving', so thought this would be an appropriate representation as i was thinking of casting a baby in the video, or having baby related items to show that there is a child involved.
The image of the crying eye is meant to reflect the persona of the main actress and what she is feeling throughout the video and the type of character she is supposed to be portraying. As she is meant to be going through and emotional break-up, i thought it was important to
Monday, 26 September 2011
Lyrics - Emerald Jones
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why I’m leaving,
Wednesday, 21 September 2011
Research & Planning.
I think this supports Goodwin's theory as Nsync was a popular boy band in their time era, therefore could gain and retain the attention of their target audience. You can see that this video was filmed in the 90s era by the way their dressed and styled. Their all wearing tight tops, jeans and bomber jackets which coordinate to represent that their in a boy band. The structured routines in this video also follow Goodwin's theory of the dance routines.
Auteur Theory
To be considered an auteur, a film-maker must have a body of work which can be analysed for ongoing themes and considerations, whether they occur intentionally or unintentionally. One example would be the theme of the distant father in Steven Spielberg's work. In addition to this, an auteur must have a differentiating style, almost instantly recognisable.
One example of a director that could be considered an auteur, Tim Burton's films have a very distinct style, and he often deals with similar themes in his work. In general, the lead character is separated from the norm of society in some way - a misfit. In the character of Edward Scissorhands, this idea is taken to the very extreme: the main character cannot even touch another person. Other examples of this character type include Batman, Beetlejuice, and to a certain extent, Jack Skellington from The Nightmare Before Christmas. Burton's movies also have a distinct style, generally sporting a very Gothic feel. In addition, Burton is known for using stop-motion animation in his films, the prime examples being The Nightmare Before Christmas and Corpse Bride. He is also known for reusing actors and actresses, in particular Johnny Depp and Helena Bonham Carter.
Wednesday, 4 May 2011
Evaluation of Film Opening.




- For the second main character, we decided to film the scene in her front room, as this is where most of the pictures were, which reflect her boring lifestyle of being trapped as a housewife.
- The costume we chose for the first character was of a more sexual Proxy-Connection: keep-alive
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ture to represent her role as a prostitute; the colour red is usually associated with lust and has a sensual nature to it, which is why we chose to have her dressed in a red leotard throughout, until the last scene in which she meets the housewife and changes her lifestyle.
- For the second main character, we decided to have her dressed in a simple checked blue shirt, and all black as black is usually associated with depression that we thought suited her role perfectly.
The font style, which we chose, was called ‘typewriter’ which we downloaded from an online site, and then imported it onto ‘final cut express’. We thought this best suited our film as the two main characters meet on an online chat room, so the typewriter font was linked to this throughout the opening.
The main story of our film is that two completely different woman are drawn together through an online chat room as they are both trapped within their own lifestyles. The opening of our film begins with the prostitute’s eyes being zoomed out of, and into the first scene in which she’s taking drugs and drinking alcohol, which we thought would have a good impact on our audience as they would then want to watch more to find out what happens to her destructive lifestyle, especially as our film is a drama which this reflects.
Our characters are introduced one after the other, which we separated using special effects such as transitions (fade in and out, black out), slow motion and fast motion, and blurs. Our film opens in the beginning with the first main character’s montage. The scenes within her montage include the special effects which are named above. These were included to make an impact on our audience and allow them to engage in what they were watching properly. Similar to the first main character, the second main character had special effects included in her montage, but these were more subtle as she was meant to be living a dull life therefore we thought this would be presented through dull transitions such as slow motions and simple fade outs.

- They are both dressed in revealing attire which represents the kind of lifestyle their living
- They both have short hair which makes them look more mature
- Molly Pavett's make-up is more natural whereas you can clearly see Julia Roberts' make-up as she’s wearing bright red lipstick and heavy eye makeup.
- Julia Roberts doesn’t have many props apart from her bag, whereas in our film Molly has props such as the bottle of alcohol and the drugs on her bed.
- Molly’s facial expression is harsher as she’s pulling an expression at the bottle in her hand, in comparison to Julia Roberts’ which is caught off guard as she’s in the middle of a conversation.
- Julia is sitting on a bench with her body slightly tilted towards her companion which suggests that she may be involved with this character.
On the other hand, Molly’s is slouched onto the edge of her bed, wiping her mouth with the back of her hand which is where we get the sense of disgust that she is portraying from.
A production company is either a small or large company responsible for the production of a particular genre of film that is usually responsible for raising the funding for that production. I thought that ‘Origin Pictures’ was a good company to choose to distribute our film as they are independent and well known for distributing drama films, which matches the genre of our film. Producer and financier Anant Singh also backs the company through Distant Horizon, the international production and Distribution Company. They have produced material such as ‘The Awakening’ and ‘The First Grader’ which have both been popular films.

Age: 17
Hobbies: Going out with friends, drinking, reading online magazines, Face booking.
Where do they shop: She prefers to shop in New Look or Dorothy Perkins as they offer a more diverse range of clothes to suit her style compared to Topshop/River island.
Music preference: RnB, Dubstep, Drum and Base
TV/Film Taste: Drama, Thriller, Horror.
Aspirations for the future: To be a Hair Stylist because she gets to express her inner creativity.
How did you attract/address your audience?
We tried to use iconography that would appeal to our target audiences such as alcohol and drugs, which would gain and obtain the attention of the teenage audiences. For example, we chose to include drugs and alcohol in the beginning of our film opening as we wanted this to appeal to our target audience. We wanted to make the beginning of our opening interesting and to build suspense to keep the attention of our audience, as we know that younger people would want to watch our film more if there were elements they could relate to.

In a focus group, I asked members of my target demographic what they thought of my film opening and whether they felt it addressed their needs as young audience members, some of the most important responses are as follows:
What have you learnt about technologies from the process of constructing this product?
During the filming process, using the equipment was not as challenging as we thought as most of the group had used camera's and tripods before, therefore we were familiar with what we had to do to ensure we got the shots that we wanted to include within our films.
Using final cut express helped me to develop my editing skills as during the editing process of our film, we had to use a variety of tools such as; trim, cut, fade, zooms and transitions.
We came across many problems using this programme, especially timing of our clips not matching the music we wanted to add into our film opening.
We also had to create our own soundtrack to accompany our film which we created using garage-band. This involved adding pieces of instrumentals together, and then composing our piece, ensuring that everything sounded smooth once played all together.

Looking back at your preliminary task (the continuity editing task), what do you feel you have learnt in the progression from it to full product?
Thursday, 10 March 2011
Wednesday, 9 March 2011
Half Term Progress
- When we came back, we uploaded our footage straight away so we could get straight onto editing our filming.
- Once our footage had been uploaded, we deleted unnecessary scenes which we thought weren't as appropriate four our film as we had originally planned.
- Then we trimmed scenes to make sure it fitted into the time limit as our film opening has to be no longer than 2minutes. In some scenes, we increased or slowed down the speed to fit our preferences.
- Finally, we added in transitions and effects to make our scenes run smoothly.
(to be continued)
Monday, 7 February 2011
Animatronics.
how did you create it?
- Using Final Cut express, my group were able to create a step by step animation of how we wanted our film to look like. We uploaded hand drawn pictures of our scenes, and then added effects as we went along, with titles which had transitions.
-what did you learn?
In this task, i learnt how to use final cut express as an editing software, add effects onto pictures as well as how to add transitions and use titles meaningfully.
- 'why was this a useful process'
Using final cut express was useful as it is important preparation for editing our film opening. It also helped us structure our opening as seeing it onscreen, we started to realise errors which could be fixed now; such as changing scenes around, instead of in the long-run which would pro-long our final editing procedure.
Thursday, 3 February 2011
Shot list.
Shot No. | Location | What happens? | Actors Needed | Props | Shot complete |
Proxy-Connection: keep-alive Cache-Control: max-age=0 Cp class="MsoNormal">1 | Posh Woman’s bedroom | (Zoom) Sends her plea out | Woman | Computer/Laptop |
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2 | - | (Zoom) Prostitute receives message on phone | Woman 2 | Mobile phone |
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3 | Tube Station (High Barnet) | Extra long Shot of tube station, time in the background | Various members of the public & Woman 1 and 2 | - |
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4 | Platform of Tube Station | Zooms into Prostitute waiting on platform, (black fade out) | Woman 2 | Handbag, mobile phone |
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5 | Bathroom in Prostitute’s flat | (Montage starts) Woman 2 Crying in mirror | Woman 2 | Make-Up, Mirror, Bathroom Essentials |
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6 | Prostitute’s Bedroom | (Long shot) Woman 2 crying, doing drugs in a dark room | Woman 2 | Fake Drugs |
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7 | Prostitute’s bedroom | (Close up) Man zips up trousers, throws money at Woman 2 who’s laying in bed | Man, Woman 2 | Money |
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Shot No. | Location | What happens? | Actors Needed | Props | Shot Complete |
8 | Prostitute’s Bedroom | Man abusing woman 2 with belt | Man, Woman 2 | Belt |
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9 | - | Flash Transition Zooms into Woman1 eye | Woman 1 | - |
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10 | Posh Woman’s living room | Long shot - Woman 1 typing on computer | Woman 1 | Computer/Laptop |
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11 | Posh Woman’s House (corridor) | Woman 1 dusting house, visibly bored | Woman 1 | Duster, Apron, cleaning Essentials |
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12 | Posh Woman’s bedroom | Woman 1 praying to god | Woman 1 | Bible, Cross |
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13 | High Barnet Tube Station | Extra long shot of platform, both Woman 1 and 2 standing on opposite ends, various people in-between | Woman 1 and Woman 2, Various members of the public. | Costume Wardrobe for both women |
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