During the research stages of the planning for my Digipak Poster, I used a few female artists that were similar to Emerald Jones' genre of music, such as Toni Braxton and Beyonce to initially help develop the ideas I had in creating poster and Digipak products. I wanted to find examples of artist's who had created a brand for themselves and a signature look when it came to promoting their albums.
The DigiPak album cover that Beyonce used to advertise for her album '4' consists of a background in which she's posing in her signature pose (arms behind her head). Above is an example of one of her previous album covers, and the latest one she has released, which shows that she has built a signature pose over time. In the background, she comes across as bold and independent which would appeal towards her female fans as she's portrayed as a role model figure, but there is also sex appeal in the photo which would appeal to her male fans also. The purple dress she is wearing contrasts against the pale background, suggesting royalty or someone majestic, allowing Beyonce to be the main focus on the cover of the album. There is also 'Beyonce' written in bold at the top of the cover, which is important as it's promoting the artist's brand name.
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