Friday, 30 March 2012

Audience Feedback

Below is the feedback i gained on my my music video from my target audience . In order to gain back constructive feedback, i did a number of things for my fellow peers to complete so that i could find out a range of some of the strengths and weaknesses of my music video, as well as the DigiPak and poster. Me and my group used questionnaires in order to gain back detailed responses from our focus group.

- Questionnaires 




There were a variety of responses that we got back which was helpful towards us as it helped us to notice what to improve on if given the chance to do this again in the future.



How would you define the image of Emerald Jones in our video?

According to our focus group, Emerald Jones came across a strong, independent female which most of our audience said they were able to empathise with. This was good as our initial idea for Emerald Jones was for her to come across to our audience as bold and independent yet still able to connect to the emotions of the song.


Do you think the visuals fit the genre of RnB? Please elaborate

As R&B usually tends to have mainly african-american singers and characters in their videos, our audience agreed that the overall genre of the video was not focused on R&B but also the genre POP, as most of the visuals in the video would either relate to this or R&B.  For example, in a stereotypical R&B video, the singers are usually made to wear small provocotive clothing and be dominated by the male character in order to appeal to the male audience. In contrast to this, in my music video Emerald Jones wears full bold, sassy clothing and the female character dominates the male role. 


What would you say are the strengths of our video?

The main strengths that most of the focus group agreed on was the consistency of the scenes edited throughout the music video, especially with the characters in the video. One member of the focus group said ''The fight scenes make the video more realistic as the black and white creates the sense of  a drainage in the relationship.' It was also said that the narrative and performance based concepts were clear to the audience from the beginning of the video.


What would you say are the weaknesses of our video?

The main weaknesses of our music video was that most scenes in our music video tended to linger on for too long which made it look like a short film instead of a music video. It was also said that the lighting in some of the performance based scenes in the video was too dark which ruined the visuals for the audience.  


Does the video remind you of any other popular RnB video?

There were a lot of references towards TLC - Waterfalls, as this video and our video had the same idea of the singer being the narrator and telling the story whilst singing. 






- Focus Group 

Above is the picture of the focus group session which took place so that i could gain some feedback about my DigiPak products. I gathered a small group of girls aged 16+ to take part in a focus group as 'Leaving' is more feminine, therefore i thought young adult females would be the most suitable audience to take part in the focus group. I asked them the same questions as the ones i used for the questionnaire, but asked for more detailed responses and gained the following feedback on my music video, which i have presented in the table below.



Pros
Cons
Lip Syncing – The Lip Syncing looked real throughout the video which helped the overall music video to look real.
Lighting– The lighting in some of our performance based scenes didn’t look as good because it was too dark to see.
Narrative Concept (acting) – The actors we chose stuck in their role and delivered a believable performance as a couple.
Camera Movement – In some scenes the camera movement was jolty which ruined the quality of the video.
Editing - The video wasn’t crammed with effects which helped it to look more effective rather than over doing it. Smooth transitions from once scene to another.
Editing – Some of the scenes which were filmed lingered on for too long so made the music video look like it was a short film instead.



If given the chance to do this task again,me and my group would have a lot of constructive criticism to use and to help us work on our video to further improve it. For example, i could add artificial lighting to the location background where filming takes place in order to ensure that there's a sufficient amount of light. The tripod would constantly have to be used when filming, even if filming the shortest clips as my group have found out that it does make a difference when using one. To avoid the music video looking like a short film, when editing, transitions could be added in to the ending of each scene to ensure the swift change. 





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