For the opening of our music video, i decided to use a panning shot and a fade transition of the couple as this fit in nicely with the love montage in the introduction to our song, but also as an establishing shot to introduce the audience to the surroundings. The fade transition helped to soften the cut into the next clip as without the fade, it looked too abrupt and sharp.
During the middle of our music video, i incorporated play words such as 'leaving' and 'breaking every day' as this reinforced the concept of the music video, but was also a visual change from the rest of our music video for our target audience.
During the narrative based performance of our music video, i added in black and white effects to reflect that the singer was reminiscent of the arguments she had with her partner. My group and i wanted it to look like the argument clips were a faint memory, which the black and white captured. This looked really effective once we played it back as everything else was in normal color, as oppose to having the whole video in color or the whole video in black and white.
Towards the ending of our music video, my group and i decided to have a scene where i would have to thoroughly engage with the camera to try and create empathy with our audience. In this scene, we have a mid shot of me taking of the engagement ring and throwing it on the floor. The camera zooms into the ring, and it sparkles, which we added in to symbolize it's significance.
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