2. How effective is the combination of your main product and ancillary texts?
On completing my final product, Digipak and poster to advertise this, initial planning was involved as to how i would promote my products across to my audience, without ruining the overall genre of my music video. I had to think of a good colour scheme which my audience could relate to the title of the album 'Lost in Translation' which explains the digipak poster i created.
In producing my Digipak poster, i firstly had to take still images using the HD cameras at school. Along with my group, we booked out a camera and arranged 'photo day's' which we would use to find a time and location which suited my group. As I was the main focus of each members poster, I had to bring along with me costume changes for each photo day which were aimed to what my group members wanted. For Lizzi's photo shoot, the costume which she chose for me to wear was a simple black shirt and black leggings, to reflect the persona of a bold, independent woman. For Megan's photo shoot, she chose for me to wear a white shirt, which complimented the ivory green coat i wore on top as these two colours contrast each other, and had the effect of vulnerability.
For my photo shoot, as I wanted my target audience to be able to engage with the poster and relate it to the album title, i took still images of close up shots of myself which had a dazed expression on my face. This was to reflect the idea of 'Lost' in the album title. The make-up i chose to use was all natural but with bold eye make-up so that was the main feature on my poster and really stood out.

For the album cover, I wanted to incorporate the ideas that i had gained from the research and planning of Digipak's. I used a plain peach background, so that the black font used would contrast the pale peach colour. Taken using the HD cameras at school, i took a selection of pictures which i could then use for my DigiPak, and the poster. This photo was chosen as the album cover because there is a blank expression on my face which i thought suited the album title 'Lost in Translation'. I wanted the font to be more feminine as i wanted it to look like it had personally been written by Emerald Jones which is why i chose the font 'Freestyle Script'.


On the back cover, I decided to use an ordinary picture of our singer posing, facing the camera which shows the confidence that she possesses. At first, i was going to crop the singer onto another background but decided that this would look too plain and boring so kept it the same. The choice of costume was a Topshop dress, which the female audience could relate to as it's high street fashion. The way the singer is posed suggests that she's bold and independent. I decided to place the barcode in the bottom right hand corner as on most albums i looked at, this is where they were positioned, so i wanted my audience to be able to recognise that.

To create the CD tray, I had to use a CD template and an original picture of myself, merging them together using Photoshop to create the final CD tray. There is a face shot of the artist which instantly engages the audience with her as it's a close-up shot and links them to her eye contact. There is also a smile on her face which is inviting towards the audience and has happy connotations.

Poster
In creating the poster to advertise my Digipak, i used the same photo that is on the album cover, so the audience would be able to link the two together. I wanted to incorporate the ideas that i had gained from the research and planning of Digipak's. I went with the idea of Beyonce's album release called '4'. As she decided to stick with a plain background, and have her picture contrasting the background which looked very effective, i decided i would also do this within my DigiPak. Again, i used a plain peach background which contrasted the black borders i used for the text at the top and bottom of the page. I chose to use light pink text as this matched the colour lipstick that the singer was wearing, but in bold so it popped out against the black. The bold make-up used suggests a bold persona which is the aura i wanted to give out to the audience about the singer.